Causes and Campaigns: How Nonprofits and Political Campaigns Drive Conversion with Twitter

Whether it’s a national presidential campaign or a local PTA fundraiser, Twitter has rapidly become an essential platform in driving donations to political and charitable campaigns. Stories and messages travel easily on Twitter, leapfrogging from follower to follower, and tools that allow people to send money through Twitter make asking for donations a no-brainer.

In this session, learn how San Francisco Mayor Gavin Newsom is using Twitter to help drive his Gubernatorial campaign, and hear from leading nonprofit strategists how Twitter is becoming indispensable in spreading their message and powering their fundraising.

How far does a tweet go? * How best to ask for donations * How instant feedback changes the political and nonprofit system * Your web site vs your Twitter presence

Charity water

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