Google wants you to know there’s a third option coming out.

Google has just launched the Google TV site, an attractively sleek space that takes readers on a virtual walk-through of the upcoming platform.

Google knows that the advanced features of Google TV are both an asset and a liability. The platform will allow viewers to do more than a Roku device or the Apple TV, there’s a chance that buyers will reject it simply because it looks too complicated.

Your smartphone has apps. Now your TV does too. Here’s a sneak preview of the apps that will be available on Google TV this fall. www.google.com/tv

Barnes & Noble releases its own self-publishing tool, Skype and Fring are available for Android, and Google TV launches its site.