Congrats to the hard working folks at myShape, located in Pasadena for striking a major deal with eHarmony also located in Pasadena. Here’s the press release.
PRESS RELEASE
eHarmony Selects myShape(R) as Exclusive Fashion Partner for New eHarmony Advice Date Planner
Leveraging myShape’s Personal Shop(TM), eHarmony Advice Community Members Can Get Date-Ready With Fashion Tips, Trends and Outfits Styled Just for Them
Last update: 6:00 a.m. EST Feb. 3, 2009
PASADENA, CA, Feb 03, 2009 (MARKET WIRE via COMTEX) — myShape Inc. ( www.myshape.com) announced today that it has been chosen by eHarmony to be the exclusive fashion e-tailer for the new eHarmony Advice Date Planner.
Housed on eHarmony Advice, a free online community featuring dating and relationship articles and discussion forums, the new eHarmony Advice Date Planner leverages myShape’s Personal Shop(TM), for women on the web. myShape offers each woman her own Personal Shop with a rich assortment of fashions from over 200 designers that flatter her shape, match her measurements and reflect her personal style and fit.
With the eHarmony Advice Date Planner, eHarmony Advice community members can get date-ready with fashion tips, trends that flatter, and outfits styled just for her. Starting with a date style quiz, she can discover outfits that match her date style and then continue on to be treated to her own complete myShape Personal Shop. Each Personal Shop is completely unique, dynamically revealing only the latest fashions and best looks for each member’s shape, reflecting her style, matching her measurements and personal preferences. myShape also features fashion, trend and shape tips from Patty Fox, myShape Chief Creative Officer and Fashion Coordinator for the Academy Awards(R).
“We are thrilled to have been chosen by eHarmony to be the fashion partner for this venture,” says Louise Wannier, myShape founder and CEO. “Akin to eHarmony, myShape is a deeply personalized environment, a place where each woman can delight in styles she loves and fashion that fits and flatters(TM) so she can feel confident and radiant in everything she wears. We have cultivated extraordinary lasting relationships with our members who come back again and again.”
About myShape(R)
myShape(R) is the new Personal Shop for women on the web. An innovative women’s fashion retail site, myShape provides each member with her own Personal Shop filled with clothing that match her measurements, body shape and fashion and fit preferences. The Personal Shop(TM) and the ShapeMatch(R) system are protected by issued and pending international patents. myShape is reaching millions of women to provide them with an effortless way to shop for apparel that fits and flatters(TM). For more information go to https://www.myShape.com.
About eHarmony
Pasadena, Calif.-based eHarmony, Inc. ( www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service, available in the United States, Canada, Australia and United Kingdom, presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. eHarmony also operates a network of dating and relationship, wedding planning and parenting websites that help people find the resources and support they need to make better decisions at important transitions in their lives.
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Norma Kelly
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