Feb 20 2012
Doritos Locos Tacos Coming From Taco Bell March 8, 2012 – Dorito Taco

Taco Bell is set to launch Doritos Locos Tacos on March 8, 2012

In an effort to increase sales, Taco Bell is launching a new product called the Dorito Taco.
Made with Dorito chip recipe
Celebrating its 50th anniversary is no accident that the new product is being launched, after a rough bout with the media and consumers over the beef filler controversy.

 

From the USA Today story on the new taco.
—Doritos is the nation’s No. 2 snack brand, second only to sister brand Lay’s. Frito-Lay’s chief marketing officer, Ann Mukherjee, is ecstatic about the link-up — and the buzz. Eat a Doritos Locos Taco, she jokes, “and you get a Doritos fix.” Then, a couple of hours later, she says, “You’re gonna want a bag of Doritos.
—-
Taco Bell is testing a Cantina Bell line of more upscale foods made with more natural ingredients in Louisville and Bakersfield. If it’s a hit, it will likely roll out nationally in 2013

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Apparently people who buy the tacos also ask if they can buy the shells. Which will lead to the shells being available at retail in the future.

Here’s a video from last year where the Durito Taco was being sampled:

Taco Bell by USC on Figueroa St. and 27th St.

Taco Bell is launching a new taco shell, made of a large Dorito! https://www.thetastespot.com/the-taste-spot/2012/02/taco-bells-new-doritos-tac…

On March 8th, you can experience Doritos® Locos Tacos, a Taco Supreme® with a shell made out of Nacho Cheese Doritos® chips. But with just one tweet, your hometown could try it before it is available nationwide.

Tweet your excitement using both #DoritosLocosTacos and #Contest to tell us why you deserve a visit from the @TacoBellTruck, loaded with Doritos® Locos Tacos . The tweet that gets the most retweets wins! More than a 1,000 winners could receive deliciously awesome prizes. Be sure your friends use the Twitter retweet button.

 

#DoritosLocosTacos is coming March 8th, but your town could try it early! Learn how here: tweetoff.tacobell.com

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