Oct 23 2014
Citi, Live Nation and Yahoo Introduce New Backstage with Citi Interview Series Featuring Katie Couric

Citi, Live Nation and Yahoo Introduce New Backstage with Citi Interview Series Featuring Katie Couric

Oct 23, 2014 10:54:00 (ET)

Citi, Live Nation and Yahoo Introduce New Backstage with Citi Interview Series Featuring Katie Couric

Web Series on Yahoo Music Kicks Off With Conversation With Lady Antebellum on Friday, October 24

NEW YORK, NY–(Marketwired – Oct 23, 2014) – Citi(R) Private Pass, Live Nation Entertainment and Yahoo today announced Backstage with Citi, a new exclusive behind the scenes interview web series on Yahoo Music (https://music.yahoo.com/live-nation-presents/backstage/). Citi is now an official sponsor of Yahoo Live, a pioneering music experience on Yahoo, including the Live Nation Channel which offers fans a live concert everyday for a year. The new series Backstage with Citi is an extension of Citi’s long-standing relationship with Live Nation.

For nearly a decade, Citi has offered thousands of live events annually to their cardmembers through the Citi Private Pass program. Now, Citi is offering behind the scenes backstage access available anywhere, anytime and segments of the interview will be exclusively available on www.citiprivatepass.com for 48 hours before it posts on Yahoo.

“Our customers love the access that we offer across live music and entertainment, and with Backstage with Citi we are able to pull back the curtain even further putting our cardmembers in the room with artists when they sit for a comprehensive interview with one of the nation’s top interviewers and on one of the most popular media platforms,” said Jennifer Breithaupt, Citi’s SVP of Entertainment Marketing.

Yahoo News Global Anchor Katie Couric will interview a select number of artists who will be showcased as part of the series, giving Citi card members and music fans a glimpse behind the scenes with in-depth, compelling, interviews with some of the biggest names in music. Yahoo Music editor Lyndsey Parker will also bring Citi customers up close and personal with some of their favorite entertainers.

“We’re thrilled to welcome Citi as a presenter of this unique interview series on Yahoo,” said Darin Wolf, Executive Vice President, Live Nation Media & Sponsorships. “Throughout our successful partnership, Citi has shown a commitment to providing its customers extraordinary access to the best musical artists in the world. Backstage with Citi is a natural extension of that commitment, giving fans access to see and hear their favorite artists in perhaps their most comfortable setting — backstage.”

“We’re excited to debut Citi’s new behind the scenes interview series as we continue to bring high quality entertainment programming to our passionate audience,” said Lisa Licht, SVP, Marketing Partnerships, Yahoo. “As a sponsor of Yahoo Live, Citi will share this exclusive video content with millions of music fans on Yahoo and also leverage targeted advertising across our network.”

Grammy(R) Award-winning superstar country trio Lady Antebellum will kick off Backstage with Citi when part of their interview with Katie Couric premieres Thursday, October 23 on Citi Private Pass. The band will be discussing their fifth studio album, 747, which was released September 30, 2014 by Capitol Records Nashville. The album captures the speed and spirit of its critically acclaimed live show. O.A.R. will be the second interview, the first with Yahoo Music editor Lyndsey Parker and will premiere in early November.

“Katie is so good about digging in and really asking about the stories that inspire the music — from the studio to the stage,” said Lady A’s Hillary Scott. “We always love chatting with her and think it’s a fun way to complement the concert experience for the fans!”

Citi offers Citi credit and debit cardmembers access to tickets to thousands of live events annually through Citi Private Pass, the bank’s entertainment access program. In 2013, Citi offered cardmembers more than 5,000 music events, ranging from preferred tickets and early access to top concert tours to curated special events with Grammy(R) award-winners and VIP experiences including pre-show performances and Q&A. Last year, Citi sponsored the Rolling Stones’ 50 & Counting Tour mobile app. In addition, Citi presented “Katy Perry’s: We Can Survive” benefit concert and exclusive cardmember pre-show experience at the famed Hollywood Bowl. Other experiences have featured artists such as Lady Gaga, Band of Horses, John Mayer, Lady Antebellum, and more.

For more information on this unique experience and upcoming events exclusively for Citi cardmembers, visit www.citiprivatepass.com.

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