What is Certified Frustration-Free Packaging?

Today is the first time I have seen this used, on a mouse that is available from Amazon.

* Plug-and-forget Nano-receiver: Plug this tiny, unobtrusive receiver into your notebook’s USB port just once and forget about it
* Cordless freedom: Expect a robust wireless connection with advanced 2.4 GHz cordless technology.
* Hyper-fast scrolling: Fly through long documents at hyperspeed with the nearly frictionless scroll wheel, or shift instantly to precise scrolling.
* Laser precision: Experience smoother cursor control on virtually any surface.
* Ships in Certified Frustration-Free Packaging