Postcards:

– Average return on each direct mail dollar invested: $13

– Postcards up to 4×6 cost 36% less to mail 1st class than letters

– There is no envelope hiding your message

Business cards:

– Sales will increase 2.5% for every 2, 000 business cards you hand out

– People hold onto full color business cards roughly 10x longer than a standard card

– You can double your sales potential by using both sides of the card