Aug 28 2008
Auto Parts Site:

Just saw an ad for in the Los Angeles Times.

Basically if you “Need Auto & Body Parts At Rockin’ Prices?” call Rock Auto.

Visit the site at 1-866-ROCKAUTO or 1800-762-5288 they are located in Madison, Wisconsin, USA.

They show an ad for an oxygen sensor for a 2003 Buick Regal at $15 less than the nearest competitor.
AutoZone is nearly $20 more! included are NAPA, Advance, Checker, Schucks, Kragen, O’Reilly.

These are regular prices at RockAuto.

Next time I need a part I am going to give them a try.

Here is their about us:

About RockAuto:

RockAuto is a limited liability company (LLC) founded in 1999 in Wisconsin by brothers Jim and Tom Taylor. The company name was derived from the Rock River near Madison, WI.

Jim Taylor, President, is an electrical engineering graduate of General Motors Institute and a University of Chicago MBA. He has more than fifteen years of engineering, management, computer systems, and marketing experience at General Motors, Deloitte & Touche, NutraSweet and Pfizer. Jim enjoys doing things on the weekend like adding fuel injection to his 1977 Lincoln.

Tom Taylor, Vice President Marketing, is an electrical engineering graduate of the University of Michigan, Wayne State University, and the Chrysler Institute of Engineering. Tom has more than ten years engineering and technical sales experience with Chrysler, Rockwell, US Department of State, and a computer start-up company in Seattle. He drives a 1979 Chrysler 300 which has been in the family since new.

Sandra Taylor, Vice President Customer Service, is an electrical engineering graduate of General Motors Institute. She has more than six years of automotive engineering and computer systems experience at Pontiac assembly plants. Sandra drives a 1992 Dodge van when she needs lots of room to haul her four children. She drives a LeBaron convertible when traveling light.


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