Sep 1 2010
Apple New Products Announcement iTV iPod iTouch and more?

Apple is set to make some new announcements this morning.

The rumor mill has been working overtime.

The last time Apple streamed video from an announcement: MacWorld New York 2002.

We know it has something to do with the music library and music purchasing, a new iTouch most likely, and perhaps something of a cloud version if iTunes where you can store and access your purchases from anywhere anytime, great developments. Apple stock is up over 3%!  With many analyst still project upwards of $300 per share on Apple.

And we have news that you will be able to watch the event live, which is a new spin from Apple which in the past has not streamed event/product announcements live. A welcomed development.

How to watch Apple’s September 1 press conference live on the web.

Apple to Provide Live Video Streaming of September 1 Event

What:
Live video stream of Apple’s September 1 event

When:
Wednesday, September 1, 2010, 10:00 a.m. PDT

Where:
www.apple.com

Live Video Streaming

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

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