Pasadena, CA, September, 2018: Thousands are expected to attend the special 10 year anniversary celebration of Taste of South Lake in Pasadena, Saturday, September 29th from 12pm to 5pm!  Presented by Logix Federal Credit Union the popular culinary and music festival is back as Tastes & Sounds on South Lake and features mouth-watering offerings from over 20 South Lake Avenuerestaurants, live cooking demos with celebrity chefs, music performances by internationally known bands and family friendly activities around the district.  The event is free, outdoors and open to the public.

Tastes & Sounds on South Lake offers guests an opportunity to sample a diverse selection of culinary delights from popular South Lake Avenue restaurants located along Pasadena’s Restaurant Row. From Urbane Café, to Mercado Restaurant Pasadena and SunLife Organics, the free celebration offers a variety of delicious and diverse options for any palate.  A highlight of the festival is the live cooking demonstration stage with chefs such as Luisa Fabbri, owner of Contessa Foods, Ronald Russell, the renowned vegan and raw food chef, as well as Jose Acevedo Mercado Pasadena’s Executive Chef and Partner cooking classic and contemporary Mexican cuisine.  RG Enriquez, the renowned chef and popular host of Astig Vegan cooking show will also be joining us, with demonstrations of her healthy Filipino cuisine.

Festival-goers are invited to enjoy live music performances from local emerging bands and internationally known artists throughout the day. The stage begins with infectious feel-good indie rock musical four-piece Arms Akimbo who has been dubbed “a band on the rise” by many high -profile media outlets including Billboard.  Southern California’s roots and Americana musical collective The Sound of Ghosts bring their explosive performance to Pasadena followed by acclaimed punk indie rock band The Regrettes.  Indie pop songstress VERITE brings her rich and ethereal vocals to the stage while acclaimed roots rock’n’roll sister duo Larkin Poe headline the festival at 4pm.  DJ William Reed is spinning throughout the day between sets, making sure to keep the crowd moving.

Tastes & Sounds on South Lake is a South Lake Business Association culinary celebration presented by Logix Federal Credit Union. The South Lake Business Association gives special thanks to Allied Universal, Barrister Executive Suites, Ferguson Bath, Kitchen and Lighting Gallery, Logix Federal Credit Union, KCRW 89.9, LA Weekly, Pasadena Outlook, Pasadena Star News, and Pasadena Weekly.

“Tastes & Sounds celebrates and showcases the South Lake Avenue District while providing the ideal community building experience. The event is also our way of welcoming guests and thanking them for being patrons of the South Lake Avenue District.”– Gina Tleel, Executive Director of the South Lake Business Association.

Participating restaurants & businesses include Barrister Executive Suites, Breakthru Fitness, Contessa Collections, Corner Bakery Café, Du-Par’s Restaurant & Bakery, Facile Dermatology & Boutique, Ferguson Bath, Kitchen and Lighting Gallery, Jersey Mike’s, LA Fitness, Logix Federal Credit Union, Macy’s, Mendocino Farms, Mercado Pasadena, Nekter Juice Bar, Nothing Bundt Cakes, Salad Farm, San Sai Japanese Grill, Sanrio Pasadena, SunLife Organics, Ten Thousand Villages, The Counter Custom Built Burgers, The Vitamin Shoppe, Urbane Cafe, Which Wich Superior Sandwiches, Woore Alternative Medical Group, Yogurtland and more.

Date: Saturday September 29th, 12pm – 5pm
Location Live Cooking Demos: The Commons, 140 S. Lake Avenue
Location Music Stage: The Shops on Lake, 345 S. Lake Avenue
Admission: FREE

SPECIAL LIVE MUSIC PERFORMANCES BY:
o    Arms Akimbo – Named by Billboard as a band to watch, Arms Akimbo create infectious feel-good indie rock.
o    The Sound of Ghosts – The LA based, Americana roots musical collective delivers an engaging, explosive yet intimate live performance.
o    The Regrettes – The LA based four-piece create infectious, punk driven tracks with a pop aesthetic reminiscent of 50’s and 60’s acts a la the Temptations or Buddy Holly.
o    VÉRITÉ  Indie pop artist praised by TIME for her ‘rich and ethereal vocals’
o    Larkin Poe – Acclaimed roots rock n’ roll sister duo praised by Rolling Stone among other high profile outlets.
o    *DJ William Reed spinning between sets

SPECIAL LIVE COOKING DEMOS BY:
o     12:00pm: Luisa Fabbri – Owner of Contessa Foods.  Join Luisa for an olive oil tasting the way professionals do it!
o      1:00pm:  Jose Acevedo – Mercado Pasadena’s Executive Chef/Partner. Classic and contemporary cuisine inspired by fresh, local ingredients and Chef Jose’s Mexican roots.
o    2:00pm: Ronald Russell – Renowned vegan and raw food chef, co-owner of celeb hangout Sun Café in Studio City.
o    3:00pm: RG Enriquez – Host of Astig Vegan Cooking Show, making healthy Filipino cuisine.

General Public: For more information, please visit www.southlakeavenue.org or call 626.792.1259.