Five Star Reviews
Firms Pay for Product Reviews
“We will refund your order in exchange for five star reviews”
Editorial vs Advitorial
50-60% reviews are they fake or real?
– Check Reviewer history
– Time stamps
– Pay attention to the language
– no downside?
Firms pay for product reviews
Against the law to not disclose that you are being paid.
Go to real editorial sources:
Consumer reports, CBS, get offline.