Movie on brands, role as documentarian
The Greatest Movie Ever Sold
Goal is transparancey
from the director of Super Size Me
A movie all about advertising
Paid for by advertising
Product Placement, how do consumers know they are being sold?
POM Wonderful Presents: The Greatest Movie Ever Sold Official Trailer 2011 HD Genres: Documentary
Running Time: 1 hr. 30 min.
Release Date: April 22nd, 2011 (limited)
MPAA Rating: PG-13 for some language and sexual material.
Distributors: Sony Pictures Worldwide Acquisitions
Production Co: Warrior Poets, Snoot Entertainment
Produced in: United States Filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.