FTC Guideline Update May Affect Your Affiliate Program
The FTC has updated their guidelines regarding endorsements and testimonials. While CJ cannot give legal advice regarding these guidelines, how these guidelines may affect your business, or how you should proceed; we’d like you to be aware of this update that goes into effect on 12/1/09. You can find out all the details on the FTC website and read about some members of the industry’s take on this issue at the Performance Marketing Alliance’s site or at Revenews.com here and here. CJ does not endorse any of the information provided on these sites and didn’t contribute content; they are cited for informational purposes only.