State Farm Brings Its Band to TV

State Farm Brings Its Band to TV

‘La Banda Del Pueblo’ Will Follow Los Felinos From Commercial Casting Call to L.A. Concert

August 28, 2009

NEW YORK (AdAge.com) — It all started as a carefully scripted branded-entertainment project last year with the premise that three aspiring Mexican musicians met at a casting call for a State Farm Insurance commercial and formed a band called Los Felinos with the insurance company’s support. Now State Farm is sending the band out into the real world, or at least the world of reality TV, by backing an eight-episode show that traces their story from novice band to somewhat seasoned performers overcoming challenges along the road from Miami to Los Angeles. Read the full story at http://adage.com/hispanic/article?article_id=138708 — Laurel Wentz

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