Next Generation Content

Next Generation Content

With the advent of digital media, the need for brands to be fluid, reactive and engaging has never been greater. Across the industry, how is this being achieved? What new models have emerged to best provide clients with the sort of content that spreads, and sells?

Next Generation Content is more than merely virals and microsites. It requires narrative structure, an understanding of media convergence and bespoke communication.

Contagious and Trailer Park will be joined by Cannes Grand Prix-winning alternate reality game experts, data visualization specialists and strategic mobile and media marketing authorities as we debate these questions, considering how to best leverage new platforms and distribution mechanisms to create the sort of following, whether for a brand or a platform, that guarantees the difference between success, and failure.

Speakers /

Susan Bonds, president and CEO, 42 Entertainment www.42entertainment.com

Jess Greenwood, deputy editor, Contagious Magazine www.contagiousmagazine.com

Derek Handley, co-founder and CEO, The Hyperfactory www.thehyperfactory.com

Rick Eiserman, CEO, Trailer Park www.trailerpark-studios.com

Eric Rodenbeck, founder and creative director, Stamen http://stamen.com

The free event will take place at Trailer Park on the 4th February 2010.

Spaces are strictly limited so please register above.

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