May 17 2010
Affiliate Marketing Pitfalls Tip #1

I’ve updated this post. Thanks for all the tweets and links. I hope this will help many of you looking to do affiliate marketing and be somewhat successful.

Tip #1 – Pitfall – Challenge #1
Here’s some advice for those of you looking to do affiliate marketing.
The tip for today is be sure to establish some sort of communication with the affiliate manager, here’s something that I see happening way to often.
You signup for a program, you put a few links on your sites, some banners, you try to drive some traffic for the advertiser and their offer, you send a few clicks and impressions, then the affiliate manager decides to terminate your relationship and although you had only worked to send a few clicks, the creative is still up and you spent the time to drive traffic. Your site then either has bad links or is sending traffic to an advertiser and you get NO credit.

Kind of sucks? yes it does, this is why it is important to join programs you feel out and research and not just every program. Develop a relationship with the affiliate manager if possible. Many affiliate managers are too busy to correspond with each publisher, they do pay(or they should be, at least the good ones) special attention to those who drive traffic.

The big networks encourage purging and terminating low performing affiliates to raise advertiser rankings.

Stay tuned for #2 coming next week.

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