(Los Angeles, CA), Wednesday, March 29th, 2017: Spring has sprung and the time has come to celebrate and savor the finer things at this year’s 2nd Annual Masters of Taste, an outdoor, luxury food and beverage festival being held on Sunday, May 7th, 2017 from 3:00 pm to 7:00 pm on the field of the iconic Pasadena Rose Bowl!
The 2nd Annual Masters of Taste will bring over 2,500 food and beverage enthusiasts together from all over Greater Los Angeles for one afternoon to celebrate this exhilarating festival, which will include the finest fare from over 40 Culinary Masters and restaurants, delectable sweets prepared by L.A.’s top Sweet Masters, signature handcrafted cocktails and tastings from over 30 Beverage Masters, including L.A’s top bartenders and cocktail bars, local California wineries, local craft breweries, pressed juices, hand roasted coffee, live entertainment and much more.
100% of the proceeds from Masters of Taste 2017 will directly benefit Union Station Homeless Services, a 501(c)(3) nonprofit organization committed to helping homeless men, women and children rebuild their lives. Union Station is part of a premier group of human services agencies in Los Angeles County that are leading the way to end homelessness in our community and offers an array of services including street outreach, meals, shelter, housing, case management and career development. Last year, Masters of Taste 2016 raised over $435,000 for Union Station Homeless Services, and this year Masters of Taste hopes to grow that number to $560,000.
Some of this year’s Masters of Taste 2017 participating Culinary Masters and Restaurants include:
Sweet Masters: A select group of Los Angeles Top Sweet Masters will showcase an assortment of delectable desserts such as the gourmet single-origin chocolate and vanilla ice creams from Choctal, homemade premium sorbets from Helados Pops, the finest globally-procured cacao from Chocolate Stars USA, and much more from Café Dulce, Icy Rush, Lark Cake Shop, Magpies Softserve, Mignon Chocolate, Nothing Bundt Cakes, Sprinkles, Street Churros and The Dirty Cookie.
Some of this year’s participating Beverage Masters include:
Brewmasters: Beverage Masters who specialize in barley and hops will be presenting top-notch ales, lagers, pilsners and more for guests to sample, sip and savor all throughout the event, including Southern California favorites Bootlegger’s Brewery, Indie Brewing Company, Iron triangle Brewing, MacLeod Ale Brewing Co., Three Weavers Brewing Company and 101 Cider House.
Wineries: A specially curated collection of Wine Masters will be showcasing their finest varietals including premium boutique winery Ascension Cellars, Antelope Valley’s Golden Star Vineyards, Jardesca, St. Helena’s Hall Wines, Anderson Valley’s Navarro Vineyards, San Antonio Winery in Downtown Los Angeles, Santa Barbara County’s Tercero Wines, Napa Valley’s Trinchero Family Estates and Vinemark Cellars.
Bars & Spirits: Some of L.A.’s top bartenders and cocktail bars will be creating first-rate craft cocktails, including Peter Lloyd-Jones and 1886 Bar, Garrett McKechnie of Downtown L.A.’s Bar Mattachine and Bar Manager Bethany Ham of the newly opened 1950s inspired hidden cocktail den Birds & Bees. Top brands showcasing their finest spirits will also include American Born Moonshine, Dulce Vida Tequila, Mezcal El Silencio, Glenlevit, Kikori Whiskey, Martell Blue Swift and ZYR Russian Vodka just to name a few.
Non-Alcoholic Beverages: A variety of premium non-alcoholic Beverage Masters will also be on hand for those who wish to hydrate, caffeinate or regenerate, featuring the “bevolutionary” Bai who will be presenting their antioxidant juices, teas and water infusions, Boxed Water, Califia Farms Juices and Cold Brew Coffees, Dry Sparkling, Kombucha Dog, Milk+T, cold-pressed juices from Nekter Juice Bar, Philz hand roasted customized blended Coffee, and all natural, refreshing beverages from Zico Coco Water.
More Culinary Masters, Sweet Masters and Beverage Masters to be announced.
Sponsors: Masters of Taste is made possible through the generous support of our sponsors, which include HomeStreet Bank, Judith L Chiara Foundation, Western Asset Management, Capital Group, Floe Financial Partners, Kaiser Foundation Hospitals, Bank of America, Femino Family Foundation, Goldstar, HKG LLP, Kauffman Wealth Management, MUFG Union, Tournament of Roses, Wells Fargo, Westport Construction, Citizens Business Bank, Hahn & Hahn, LLP, Hybrid Foundation, Massage Envy, Tsan Tsun Memorial Foundation, Westmount Asset Management, RE/Max, Arroyo Insurance Services, Norton Rose Fulbright LLP, Individual FoodService, and California Linen Services.
Ticket Information: Masters of Taste will take place on Sunday, May 7th, 2016. A VIP Power Hour will be held from 3:00 pm to 4:00 pm and General Admission will be from 4:00 pm to 7:00 pm. Tickets to this event are only available for guests 21+ and over. For more information on Masters of Taste or to book your tickets directly, please visit www.MastersofTasteLA.com/Tickets.
Location: Pasadena Rose Bowl – 1001 Rose Bowl Drive, Pasadena, CA 91103.
Transportation and Parking: Guests are encouraged to utilize car services – Lyft, Uber, Taxi, etc. – since this event does serve alcoholic beverages. To get 20% off your ride to and from Masters of Taste, please visit Lyft. Complimentary parking will also be available at the event.