Facebook has managed to make using Facebook as a business very difficult. In the past Facebook made it difficult to create an account that you would login to manage a business account, so you would use your personal account to create the business page.

Some videos are available that show that using the new interface is easy, but it makes no sense the way the new system is done.

Why would Facebook remove something that made sense? Probably some back-end issue.  There are a lot of confused people trying to figure out what happened, but this is not very intuitive to have to select each post and like it as a different user, as opposed to just selecting to login as a business page.

Hopefully Facebook will see the flaw of this and have some variation of this put back, so businesses can use their pages and create and interact with content.

Here’s a video: