Jul 10 2014
Tubefilter Presents Uncompromised Creativity: The New Way to Work with Brands
 

Tubefilter Presents Uncompromised Creativity: The New Way to Work with Brands

Meetup: Uncompromised Creativity—

The New Way to Work with Brands

Uncompromised Creativity—
The New Way to Work with Brands
Tuesday, July 22, 2014 at Busby’s East

Early Bird Tickets WILL SELL OUT so get your tickets now!

The relationship between creators and fans is practically sacrosanct.

Authentic audience engagement now plays an absolutely critical role in the success of any show or channel, and creators shy away from anything that may threaten that special relationship.

This hesitation has made it challenging for brands to work with online personalities. But let’s face it, YouTube revshare is simply not enough to sustain an online video business.

Our past Tubefilter Meetups have explored new ways for creators to build their businesses, whether with new platforms, merchandising, paid subscriptions, or mobile video.

Now, with our latest Tubefilter Meetup, we’ve arrived at “branded content.”

This may still sound like a bad word now, but things are changing—big time. As consumers become savvier, they need more authentic and relatable content from brands.

We’ll be sitting down with brands and creators alike to discuss how successful projects are embracing creative freedom. Brands and causes are tapping into a new creative workforce, and this is changing the landscape of content creation for the better.

Join us, and learn how you don’t need a million YouTube subscribers to work with a major brand on campaigns that resonate with audiences.

OPEN BAR HAPPY HOUR generously provided by Tongal.

Uncompromised Creativity—
The New Way to Work with Brands
Tuesday, July 22, 2014 at Busby’s East

Early Bird Tickets WILL SELL OUT so get your tickets now!

Panelists:

Brenden Schaefer

Brenden Schaefer
Marketing Director, IZZE and O.N.E. Coconut Water (PepsiCo)

 

Justin Johnson

​Justin Johnson​
Co-founder, The Indie Machines

Ingrid Vining

Ingrid Vining
Director of Community Development, Tongal

Drew Baldwin
Moderator: Drew Baldwin, Founder of Tubefilter and Creator of the Streamy Awards
 

The relationship between creators and fans is practically sacrosanct.

Authentic audience engagement now plays an absolutely critical role in the success of any show or channel, and creators shy away from anything that may threaten that special relationship.

This hesitation has made it challenging for brands to work with online personalities. But let’s face it, YouTube revshare is simply not enough to sustain an online video business.

Our past Tubefilter Meetups have explored new ways for creators to build their businesses, whether with new platforms, merchandising, paid subscriptions, or mobile video.

Now, with our latest Tubefilter Meetup, we’ve arrived at “branded content.”

This may still sound like a bad word now, but things are changing—big time. As consumers become savvier, they need more authentic and relatable content from brands.

We’ll be sitting down with brands and creators alike to discuss how successful projects are embracing creative freedom. Brands and causes are tapping into a new creative workforce, and this is changing the landscape of content creation for the better.

Join us, and learn how you don’t need a million YouTube subscribers to work with a major brand on campaigns that resonate with audiences.

OPEN BAR HAPPY HOUR generously provided by Tongal.

Brendan SchaeferBrenden Schaefer

Marketing Director, IZZE and O.N.E. Coconut Water (PepsiCo)

Justin JohnsonJustin Johnson

Co-Founder, The Indie Machines

Ingrid ViningIngrid Vining

Director of Community Development, Tongal

  Drew BaldwinModerator: Drew Baldwin

Founder, Tubefilter

Creator, Streamy Awards

Meetup Partner:
TongalTongal is dedicated to changing the way creative work gets done.
Their platform presents opportunities for writers and filmmakers to work with global brands like The LEGO Group, Bud Light. and Virgin America.
Through their unique multi-phased creative process, they enable creatives to focus on the work they do best. For more information and to check out current open projects, visit tongal.com.

Snap Yourself! Comment

Snap Yourself!
     Photo booth by Snap Yourself!

 

Busby’s East is a 21+ Location 

Schedule:

7:00pm – Doors Open (pre-seating)

7:45pm – Panel Discussion and Q&A

8:45pm – Networking Mixer

 

About the Tubefilter Hollywood Meetup

With over 25,000 members on its roster, Tubefilter brings together the most dynamic group of online entertainment professionals in the industry.

Our events feature the top creators, producers, talent, executives, agents, distributors, and technologists in online entertainment today.

With presentations, panels, and lectures from the top individuals and companies shaping the future of our industry, the Tubefilter Hollywood Meetup provides an unrivaled opportunity to bring together this powerful community to share resources, collaborate, and determine together who we are and where we are headed.

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