More info: https://www.caltech.edu/news/cake-or-c…
Caltech neuroeconomists have found that your ability to exercise self-control when deciding what to eat may depend upon just how quickly your brain factors healthfulness into a decision,
Dietary Self-Control Is Related to the Speed With Which Attributes of Healthfulness and Tastiness Are Processed link
The Psychological Science study, “Dietary Self-Control Is Related to the Speed with Which Health and Taste Attributes Are Processed,” was authored by Sullivan and Rangel along with Caltech postdoctoral scholar Cendri Hutcherson and former Caltech postdoctoral scholar and visiting associate Alison Harris, who is now an assistant professor of psychology at Claremont McKenna College. Their work was funded by the National Science Foundation. – See more at: https://www.caltech.edu/news/cake-or-carrots-timing-may-decide-what-youll-nosh-45077#sthash.0cOK1T9D.dpuf
(Credit: Lance Hayashida/Caltech Marketing and Communications)
