The PizzaRev-olution Heats Up in Pasadena
Build-Your-Own Pizza Concept, PizzaRev, Hosts May 1 Grand Opening to Benefit Pasadena Humane Society & SPCA
Pasadena, CA (April 24, 2014) – To mark its entrance into Pasadena,PizzaRev, a growing build-your-own artisanal pizza concept, will host a “Pizzas for a Purpose” fundraising event on Thursday, May 1 at its new East Pasadena location. Guests are invited to “pay-what-you-want” for a custom-built, personal-sized pizza, with a suggested $8 donation. All proceeds from pizza sales will benefit the Pasadena Humane Society & SPCA.
“PizzaRev is a passionate supporter of pet adoption organizations in every community where we operate, and the Pasadena Humane Society & SPCA do exceptional work here in Pasadena,” said Irv Zuckerman, co-CEO of PizzaRev. “We’re excited to introduce PizzaRev to the Pasadena community and simultaneously support an organization that provides care for local abandoned and homeless animals.”
PizzaRev features a distinctive “Craft Your Own” pizza assembly process and its “Roman-style” thin & crispy pizza that has won a loyal following in the LA area. It starts with the crust selection, either original or gluten-free, each one pressed into a thin canvas from a plump, homemade dough ball. Guests then choose from four signature sauces, including a savory organic marinara, a creamy white alfredo, and a spicy-sweet BBQ. Finally, each personally-sized masterpiece is completed with favorite selections from an array of artisanal cheeses and 30+ fresh ingredients, ranging from traditional favorites like pepperoni and ground beef to premium selections including sweet fennel sausage, Kalamata olives, and fresh-picked basil and arugula. Each pizza, no matter how many ingredients are selected, costs just $7.99.
Most unique to PizzaRev, and what enables the restaurant’s unprecedented speed of service, is the custom-built, 900-degree stone hearth oven. Guests watch the dancing flames in the background as their pizzas are fired to a perfect, Roman-style crispiness in less than three minutes. With literally hundreds of millions of combinations to create, PizzaRev keeps guests coming back eager to try the latest creation they crave.
To further celebrate the opening of the new Pasadena restaurant, PizzaRev has launched a free-to-enter sweepstakes where five lucky guests will win “Free Pizza for a Year.” Guests can fill out an entry form at the Pasadena location or visit www.pizzarev.com/freepizza/pasadena. Full sweepstakes rules available here.
PizzaRev – Pasadena, located at 3455 Foothill Blvd (at Halstead Ave.), will also host a “Social Media Fan Appreciation Night” on Sunday, May 4 from 5-10pm. Anyone who “Likes” or “Follows” PizzaRev on Facebook, Instagram, or Twitter and shows their like/follow status via phone or print-out at the register will receive a free pizza.
PizzaRev is a “build-your-own” fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11” pizza for under $8. Homemade dough options, flavorful sauces, delicious cheeses, and over 30+ fresh toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900 degree, stone-hearth oven which produces a thin and crispy Roman-style pizza in just three minutes.
Los Angeles-based PizzaRev was founded in 2012 by longtime entertainment industry executives Irv Zuckerman and Rodney Eckerman, along with their sons, Nicholas Eckerman and Jeff Zuckerman. The executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management. PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently operates nine corporate restaurants with additional franchise locations under development in Minn., Utah, N.D., S.D., Mo., Texas, and Orange County and San Diego in Calif.
Visit www.PizzaRev.com for company news, videos and updated location information.