Mar 7 2014
4th Annual Pasadena Magazine / FIDM Visual Merchandising Competition Winner at Therapy Clothing Pasadena on 3/11

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Pasadena CA, March 07, 2014 – Pasadena Magazine,in partnership with FIDM/Fashion Institute of Design & Merchandising, and supported in part by: Vromans Bookstore, Therapy Pasadena and Whole Foods Market in Pasadena/Arroyo, is pleased to announce its fourth annual “Reasons to Love Pasadena”, FIDM Visual Communications Competition.



The Grand Prize winning FIDM student team will be announced at Pasadena Magazine’s March/April Hot-Off-The-Press party on March 11, 2014 (information below), receive the “Best Design” award, $1,500.00 in cash and prizes, and be featured in Pasadena Magazine’s May/June issue. The public is encouraged to vote for their favorite display from March 11- 21, 2014. The display with the most votes will receive the “Reader’s Pick” award and be featured in the upcoming May/June issue of Pasadena Magazine.


The Visual Communications Competition is a platform for FIDM students to showcase their design talents in front of the Pasadena community and participate in a unique occasion to work with real brands and in-store merchandise. Participants will have the opportunity to demonstrate the competition’s theme, “Reasons to Love Pasadena” while collaborating as teams to create amazing in-store displays for the four aforementioned retailers. These retailers represent the reasons why we love Pasadena.


WHO: The public is invited to watch “Reasons to Love Pasadena” displays come to life at the three Pasadena business locations: Vromans Bookstore, Whole Foods Arroyo, and Therapy Clothing Pasadena.


WHAT:  Compare scale models featured in our March/April issue with the final displays and vote for your favorite to receive the 2014 “Readers Pick” award.


WHEN: Displays will be available to the public Tuesday, March 11 to Friday, March 22.


HOW: Vote for your favorite display at


WHERE: The “Best Design” award will be announced at Pasadena Magazine’s March/April Hot-Off-The-Press party, March 11, 2014, at Therapy Pasadena, 65 E. Holly St., Pasadena, 6pm-9pm. To RSVP, please email: or call 626.744.0954 x305.


Final presentations will be judged based upon acknowledgment of the competition’s theme, conceptual creativity, innovation and the inclusion of retail merchandise by a panel of renowned judges.

“Reasons to Love Pasadena” Judges


Paul Olszewski, Director of Windows & Interior Flagships Marketing for Macy’s Inc. Based out of New York, Olszewski is a national and international award winning window designer. With numerous awards for Excellence in Visual Merchandising and Design, Mr. Olzewski has been twice named as a top industry “influencer” in the DDI Portfolio Awards.


Ron V. Franco, Set Decorator, HBO’s “True Blood”. Franco has garnered four Primetime Emmy Award nominations in Set Decoration for HBO’s “True Blood” and NBC’s “Heroes”. Mr. Franco is a member of the Academy of Television Arts & Sciences. He is also an active member of the SDSA/Set Decorators Society of America, where he’s served as past president and Board of Director.


Sean Sager, is the Creative Director for Global Visual Group: Almax- Lifestyle-Trimco- Viaggio in New York. Sager has over 20 years experience in merchandising, display and retail design and has received numerous awards for outstanding windows and trade booth design.





FIDM/Fashion Institute of Design & Merchandising

FIDM/ Fashion Institute of Design & Merchandising is a private college for specialized professional education, accredited by WASC and NASAD, granting Associate of Arts and Bachelor of Science in Business Management degrees. Over the last 40 years, FIDM has graduated more than 55,000 students, preparing them for careers in Fashion, Graphics, Interior Design and Entertainment. The college is headquartered in downtown Los Angeles, with other campus locations in Orange County, San Diego and San Francisco; nearly 8,000 full-time students. FIDM is the home of the new TV series, “Project Runway: Under the Gunn” and site of “Design School”, an original series on HGTV, featuring 8 FIDM Interior Design students in a FIDM SuperLab. FIDM Museum & Galleries has one of the nation’s finest costume collections dating from the 18th century and yearly presents major exhibitions.




Pasadena Magazine

Based in the heart of Pasadena, Pasadena Magazine is designed to showcase the people, places, charities and events that define the beauty and heritage that is Pasadena and the San Gabriel Valley. Featuring the finest of the region’s culture, dining, entertainment and business offerings, Pasadena Magazine caters to the interests of Southern California’s affluent, savvy readers. Pasadena Magazine is available for purchase at all major newsstands, bookstores and grocers in the region and LA metro area.



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