May 31 2013
Monetizing Mobile Media: Technologies, Use Cases, Industry and Investor Perspectives
 

Monetizing Mobile Media:
Technologies, Use Cases, Industry and Investor Perspectives
 Register here: Monetizing Mobile Media:  Technologies, Use Cases, Industry and Investor Perspectives
Monetizing Mobile Media: Technologies, Use Cases, Industry and Investor Perspectives

Saturday, June 8, 2013

Baxter Hall Auditorium

California Institute of Technology
Pasadena, California
Registration and Continental Breakfast: 8:00 a.m.
Program: 9:00 a.m. to 11:15 a.m., Baxter Lecture Hall

Post-program Coffee & Networking with Speakers:
11:15 am to 12:00 pm
Cost: $40 on-line registration; $50 at the door; $10 full-time students;
Caltech students – Free

 

Event Preview
Mobile Media exists for many reasons — to entertain, to educate, but most of all, to advertise. In this session, we explore the ecosystem of mobile advertising, from creation through distribution and monetization. There are important new developments in mobile advertising, and therefore in mobile media. By the very nature of mobile media, it can be used to deliver very specific messages based on a user’s location; analyze their actions; and learn an astonishing amount about their preferences and behavior. The evolution of mobile advertising has forced agencies to become system integrators and technologists, while retaining and enhancing their creative skills. Everyone from content developers to distributors and consumers has a part in the rapidly changing world of mobile media. We will hear from entrepreneurs, agencies/users, VCs and corporations that create and invest in mobile media technology in this program.

On Saturday, June 8, 2012, the Caltech Entrepreneurs Forum presents a stimulating and revealing program on the latest in technology and entrepreneurial opportunities in mobile media. The technology is fascinating and the opportunities boundless. Don’t miss this great program! Speakers include Xavier Kochhar, Managing Partner, MediaLink; Alex Limberis, VP Business Development, Next Issue Media; Erik Moreno, SVP Corporate Development, FOX Network Group; William Quigley, Managing Director, Clearstone Venture Partners; Jostein Svendsen, Co-Founder/CEO, WeVideo.

P.S. While you are marking your calendar, don’t forget the Summer Soiree! The Entrepreneurs Forum social to wrap up the season. Thursday, June 13th. To register, visit Summer Innovation Soiree.

 

 

Speakers:

Xavier Kochhar

Managing Partner

MediaLink

Alex Limberis

VP Business Development

Next Issue Media

 

Erik Moreno                                                    

SVP Corporate Development                             

FOX Network Group                                    

 

William Quigley

Managing Director

Clearstone Venture Partners

Jostein Svendsen

Co-Founder/CEO

WeVideo

 

Producer & Moderator:
Robert Yamashita

Managing Director

Cogentic

 

Co-Producers:

 

Rogelio Nochebuena

President

Nochebuena R&D

 

Stan Tomsic

Executive Director

PortTechLa

 

Sophia Viklund

BackCode, Pasadena

Organizer, Girl Geek Dinners-LA & PyLadies

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