Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
Lynda Resnick March 9, 2009
4:30 p.m. – 6:00 p.m.Milken Institute

POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. What do these iconic brands have in common? They were all built by one remarkable woman: Lynda Resnick.One of the best marketing minds in American business, Resnick will talk about the secrets of her success – which she describes in detail in her new book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business – at this Milken Institute Forum.

Resnick believes that every company can find elements of intrinsic value that consumers will desire. She will talk about how every successful marketing campaign begins with uncovering these hidden gems and communicating their value honestly and transparently. Her approach can help any company – large or small – break through marketplace clutter and consumer cynicism, creating blockbuster brands with true staying power.

Resnick will also talk about her own life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy’s pearls at auction, then transformed her “mistake” into tens of millions of dollars in sales for the Franklin Mint.

After the Forum, Resnick will be available to sign copies of Rubies in the Orchard.

There is no charge for the Forum, but pre-registration is required. To RSVP, please register online. For questions, call 310-570-4605.

Reserved seating is available for Milken Institute Associates. If you are not currently a member of the Associates and would like to join or receive more information, click here.

Parking is not available at the Institute. Two-hour free parking is available in Public Parking Lot No. 1 on Fourth Street, immediately adjacent to our building.