In todays Pasadena Star News there are some stats on Newspaper readership.

More than 104 million US adults read a print newspaper every day!
More than 115 million read the Sunday paper.

Thats more people than watch the SuperBowl at 94 million.
American Idol at 23 million
or typically watch the late local news at 65 million.

The pitch is to add traffic from newspaper websites and you can reach a much larger audience.

“Think newspapers are a thing of the past? think again”