Mike Macadaan who used to work for AOL is now with Santa Monica based Tsavo. This company is expanding.

From the Tsavo website:

What is Tsavo?
Tsavo Media delivers highly relevant experiences to today’s digital consumers. Initially, our technology will focus on content, with the goal of improving how media is experienced by consumers. In the next phase, our relevancy technology will enhance other segments beyond media. Check back often to watch our portfolio evolve.

Mike Macadaan Vice President of Product
Mike has over 10 years of experience leading companies in the context of Product & User Experience Design. His experience spans product and content leadership for companies such as TechTV, Intuit, GO.com and most recently as Vice President of Design at AOL. Mike will be overseeing Product & Design for Tsavo. He is also actively involved with the SoCal start-up community as the founder of Twiistup. Mike resides in Santa Monica and the Bay Area with his wife Steph and 3 boys.